The Internationalization of Small & Medium Enterprises (SMEs) in Automation Industry of Penang, Malaysia

With the rise of globalization, internationalization companies has become a new business order, as globally, boundaries are no longer barrier to firms they can develop competence enter international market and gain competitive advantage at global marketplace. The significance this proposal is by integrating in single framework relationship between pull factor (networking) push factors (management attitude entrepreneurial orientation) on SMEs automation industry well testing moderation effect marketing characteristics (market attractiveness) these constructs. This study proposes research that examined association networking, management attitude, orientation Penang, Malaysia, with moderator. Underpinned Eclectic Model (OLI Framework) Network Theory, examines function networking obtain resources access opportunities; positive strategic intangible resources, moderator predicting criterion variables. Theoretically, investigates empirically amongst three independent variables (networking, dependent variable (internationalization SMEs). In addition, incorporated moderating (marketing characteristics) into model. was unique sense it pivoted Malaysia. Thus, will enrich literature industrial setting context. Keywords: internationalization, automation, Small & Medium Enterprise, DOI: 10.7176/EJBM/13-18-03 Publication date: September 30 th 2021